Generation Z & The Fast Fashion Paradox
I'm not gen z, and I don't do fast fashion, but clothing is definitely my biggest consumer weakness. it's worse too because I wear mostly synthetics tho I, obviously, know better. I justify it to myself in saying that I'm upgrading my wardrobe to better brands which use better quality materials so items last longer and shed fewer micro-plastics. and yeah, I actually have cycled out all my columbia fleeces for north face, marmot, and arc'teryx. I also never buy new, because used is cheaper but also more environmentally friendly. I also try to sell all my clothes rather than donating them because there's more control that it doesn't end up in landfill.
but regardless of those reasons, I still have way too much clothes =\ I literally have like 10 fleeces. different weights, but several at each weight. it's also really ridiculous because I only wear certain colors so it's even more pronounced that I have too much. I sometimes blame my completist inclinations. when I was much younger I would try to finish everything in a series: nancy drew, stephen king, etc. I definitely still have a little of that now, but it's less pronounced.
I don't even think it's the clothes itself (studies confirm it usually isn't), but the excitement of getting a good deal, of winning an auction, of having something come in the mail, of getting something new. realizing this, I've more recently told myself that a good deal is not good enough. good thing J is much better at that, lol. we were at grocery outlet and they had a $20 bottle of sake that used to be like $80 and I really wanted to get it. not because I like sake, but because it was such a good deal! we ended up not buying it because neither of us really likes sake and my reasoning for wanting it was really stupid. tho had I been shopping by myself, I might have bought it. ugh.
for 2021 I'm going to focus on narrowing down my closest. that doesn't mean I can't buy anything new, but I do think I want to do the one thing in one thing out rule. and, more importantly, really focus more on the purging. I probably have 20 dresses total? for some reason, I love buying them but am always too "embarrassed" to wear them. buy for your actual life, not the life you want, or some saying like that.
my purchasing guidelines for new things: economics, ethics, and the environment. not necessarily in that order.