not holier than thou

Breaking: We’re ignorant and lazy consumers who judge people for doing the right thing

"Researchers have found that a) we’re lazy when it comes to investigating the ethics of our purchases, and b) we resent those who do take the time to research the social and environmental impacts... then opt for a more ethical alternative."

at algalita we try not to guilt people into using less plastic. it makes them resent us, we know. we also don't want to shock anyone into agreeing with us (the way peta does sometimes with their campaigns). but it's hard then, to get your message across. what is the best way to get people to change their habits? we don't know. we use education. we explain the issue, and let the data / images speak for themselves. but we don't don't use clickbait, we don't post super graphic photos, and we don't talk anyone's ear off when they clearly don't care.

we also try to lead by example, of course, but i think that only goes so far.